Covid 19 and Its Impact on the Interior Design Industry

September 3: In 2020 the world was brought to a halt by Covid 19 pandemic affecting countless businesses across the globe. In early 2020, India had to go through a strict lockdown, which impacted the real estate business. Interior Industry which is closely associated with the real estate industry, had a cascading effect, which is still on. The pandemic heavily impacted the interior design industry with suspended raw materials supply, workers relocation, and restricted movement to work sites. Many Interior firms had to shut down their operations due to the reduced number of employees and exit from the market. This, in turn, impacted many in this industry, their jobs and overall financial stability. BVM Instol also had to face the heat of the lockdown and alter their go to market strategy.

At BVM, the team strategized to innovate new ways to sustain and succeed with a positive mindset. The design team worked from home, providing all the design consultancy online. Business survival was their goal and how to ensure that their vendors and staff do not have a negative financial and health impact. BVM ensured under the guidance of their leaders that they tactically make adjustments in their overall process to make much more closely connect with clients and keep the motivation of staff high. During this unfavourable time, the three leaders of BVM stood out by creating and implementing innovative strategies that made 2020- 2021 the best years for the company in terms of revenue and growth.

“BVM never dreamed about success. BVM has worked for it”, say Vishal Sharma, CEO and Founder of BVM. The three champs just worked for it and found their ways.

The Three Pillars of Bvm Instol:

Smita Rashmi, Business Head: Smita is a dynamic leader and plays a significant role in BVM. At the beginning of the pandemic, everything was reactionary, and all businesses had to shift its sales strategy overnight. Smita’s strategy was to give sales the tools it needs to succeed by clearly identifying the ideal client profile, detailing the specific reasons clients will choose us over the competition, and getting clear about issues that will likely drive customer decisions. She quoted, “Our primary goal was to assure our existing and prospective client about the smooth functioning of the design and execution process. The sales team closely coordinated with the operation team to understand the limitation of the lockdown and scope of the crisis to convey a simple and realistic message to our clients. The sales team succeeded in winning new projects being client-centric and client empathetic.”

Aditi Gautam, CMO: Aditi is a creative powerhouse and a passionate interior designer. She manages end to end marketing activities of BVM. As the pandemic started, she created a strong digital marketing strategy to acquire clients and put a powerful social media presence. An MBA graduate in marketing, Aditi believes that marketing is the bloodline of any business and essential elements like positive branding. She quoted, “BVM’s ideology is Culture of Connect. We believe in strong connections, trust and accountability. Our marketing team portrayed the same through social media, and we received a great response from the online audience. The digital presence of brands is the present and the future of marketing. It is of utmost importance to convey the message of authenticity and uniqueness of the company in social media”.

Kirti Sharaf, COO:

As the lockdown started, Kirti had to face various challenges regarding the company’s project management and operational works. The primary issues were vendors suspending their raw material supply and the unavailability of skilled labours. However, she successfully managed to keep the functional work active by creating a dedicated project management team with the available resources at hand. Kirti quoted, “As the business changed during this period of the pandemic, one may be surprised at the new opportunities that arise. These opportunities include experimentation and innovation as part of the operations planning, and they can now help us emerge from the crisis stronger than before.”


39 Replies to “How the Three Pillars Of BVM Helped the Company to Not Only Survive but Thrive During the Pandemic”

  1. Heya i’m for the first time here. I came across this
    board and I find It really useful & it helped me out much.

    I hope to give something back and aid others like you aided me.

  2. Hi, i think that i saw you visited my weblog so i came to return the prefer?.I am trying to in finding issues to improve my website!I guess
    its ok to use a few of your concepts!!

  3. I was wondering if you ever considered changing the layout of your site?
    Its very well written; I love what youve got to
    say. But maybe you could a little more in the way of content so people could connect with it better.
    Youve got an awful lot of text for only having 1 or 2 images.
    Maybe you could space it out better?

  4. Hola! I’ve been reading your weblog for a while now and finally got the courage to go ahead and give you a shout out from New Caney Tx!
    Just wanted to mention keep up the great work!

  5. Hello would you mind letting me know which hosting company you’re using?

    I’ve loaded your blog in 3 completely different
    browsers and I must say this blog loads a lot faster then most.
    Can you recommend a good internet hosting provider at a reasonable price?

    Thanks, I appreciate it!

  6. What i do not understood is in reality how you’re now not really a lot more well-favored
    than you may be right now. You’re very intelligent.
    You recognize thus considerably in terms of this topic,
    produced me in my opinion believe it from numerous various
    angles. Its like women and men are not interested except it’s something to accomplish with
    Girl gaga! Your individual stuffs nice. Always take care of
    it up!

  7. I think that everything published made a great deal of sense.

    But, what about this? what if you added a little content?
    I am not saying your content is not solid., but suppose you added a title that makes people
    want more? I mean How the Three Pillars Of
    BVM Helped the Company to Not Only Survive but Thrive During
    the Pandemic – News eContent is a little plain. You could peek at Yahoo’s
    home page and watch how they create news titles to get viewers interested.

    You might add a related video or a pic or two to get people excited
    about what you’ve got to say. In my opinion, it could make your blog a
    little livelier.

  8. Have you ever considered publishing an e-book or guest authoring on other
    websites? I have a blog centered on the same
    subjects you discuss and would love to have you share some stories/information.
    I know my visitors would appreciate your work.
    If you’re even remotely interested, feel free to send me an e mail.

  9. We are a group of volunteers and opening a new scheme in our community.
    Your site offered us with valuable information to work on. You’ve done an impressive job and our entire community
    will be thankful to you.

  10. Just wish to say your article is as astounding. The clearness in your post
    is simply spectacular and i could assume you’re an expert on this subject.

    Well with your permission let me to grab your feed to keep up to date with
    forthcoming post. Thanks a million and please continue the gratifying work.

  11. Hi! Someone in my Myspace group shared this site with us so I came to look it over.
    I’m definitely enjoying the information. I’m bookmarking and will be
    tweeting this to my followers! Superb blog and brilliant design.

  12. It is appropriate time to make some plans for the future and it’s time to be happy.

    I’ve read this post and if I could I want to suggest you few interesting things or
    tips. Perhaps you can write next articles referring to this article.
    I desire to read even more things about it!

  13. Hi i am kavin, its my first time to commenting anywhere, when i read
    this article i thought i could also create comment due to this good piece of

  14. Pingback: valid cvv shop
  15. Pingback: cvv shop online
  16. Pingback: Ontraport Review
  17. Pingback: nova88
  18. Pingback: mario bar dc,
  19. Pingback: sbo
  20. Pingback: keltec 223 bullpup

Leave a Reply

Your email address will not be published.